Blog

31
Oct

What stops people trusting your website?

Posted by | No Tags | Uncategorised | No Comments on What stops people trusting your website?

Online, you only have a second to grab someone’s attention. And during that second, people make snap judgments about you, your business, and your website. And they do it… Before. They. Read. Your. Content. Yes according to academic studies by Elizabeth Sillence at Northumbria University, people decide whether to trust you first from the look […]

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22
Jun

Every business is a bet on human behaviour

Objectivity doesn’t exist, because everything gets filtered and coloured by emotional responses.


22
Jun

Retail re-imagined; read it and weep!

Posted by | · | Design · Retail | No Comments on Retail re-imagined; read it and weep!

In the ecommerce era, where online provides such a functionally convenient shopping experience,  bricks and mortar stores really need to earn visitation by providing a great experience. A bookstore even more so! Bookstores were hammered by the first wave of ecommerce with several major brands gone forever. Angus & Robertson, Borders… By the same token, the disruption […]

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04
May

Our new cinema commercial

Posted by | | advertising · Branding · Video | No Comments on Our new cinema commercial

We recently completed a new cinema commercial to help our client Hennings Jewellers position itself as a premium destination for diamond jewellery. We think we got the balance between emotion, aspiration, romanticism and product pretty right…see what you think.

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04
May

Complacency and the importance of doing everything RIGHT

Posted by | No Tags | Branding | No Comments on Complacency and the importance of doing everything RIGHT

Announcing that Nokia was being acquired by Microsoft, Nokia’s CEO tearfully concluded “we didn’t do anything wrong, but somehow, we lost”. Nokia had gone from leading the world to being crippled by competitors who had evolved faster, smarter and more aggressively. Competitors like Apple, LG, Samsung who went beyond simply doing nothing wrong … they did everything […]

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12
Apr

Authenticity and respect pays dividends

Posted by | | advertising · ethics · Uncategorised | No Comments on Authenticity and respect pays dividends

We at Swordfish have long preached the benefits of authenticity in marketing. The reasons are several: avoiding stereotypes and unrealistic images is unethical, but it also undermines effectiveness because it distances real customers from a brand that they cannot relate to. And, after all, the truth will out, no matter how big your budget! Fashion […]

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19
Jan

A touching tribute to advertising

Posted by | No Tags | advertising | No Comments on A touching tribute to advertising

If your kids are thinking about going into advertising, if you ever wonder about it as a career option, if you’re a client who would like an insight into what your agency people are thinking, I cannot recommend this highly enough. It’s the good, the bad and the ugly, and anybody who works ion this […]

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16
Nov

Consumers respond to sustainable brands

Posted by | No Tags | corporate social responsibility · sustainability | No Comments on Consumers respond to sustainable brands

Good news report from Nielsen: Genuine commitment to the environment has the power to sway product purchase for 45% of consumers surveyed. Additionally, commitment to social value (43%) and the consumer’s community (41%) are also important. Investing in sustainability and social responsibility should be a no brainer, but the business case behind it gets ever […]

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16
Nov

The catalogue that went viral online

Posted by | No Tags | advertising · Retail · Uncategorised · Viral | No Comments on The catalogue that went viral online

Ever hear of a retail catalogue going viral? Apparently that’s what happened to Target USA … omnichannel in action! Not long after removing the gender labels in its toy section, Target has once again impressed the social justice wing of the Internet—this time by using a model with braces and arm crutches in a Halloween […]

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11
Sep

We sprung Spring for Hennings Jewellers

Posted by | · · | advertising · Design · Photography | No Comments on We sprung Spring for Hennings Jewellers

We’re pleased with this new campaign we created for Hennings jewellers, a collection of coloured stone jewellery to celebrate the Colours of Spring.

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